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Fear Sells

By travelanswerman | March 10, 2009

It is amazing how fear sells. Fear is also a highly motivational tool. If it is used by people with the wrong intentions, it has the ability to control people…a few well placed words within the powerful media can control people’s actions and possibly paralyze them completely. If you have ever experienced this type of example, please share them within this blog. I’m sure we can all relate and say…yes, it has happened to me.

A few months ago, there was a civil disturbance in an eastern European city. The authorities were able to quickly get everything under control. Unfortunately, the media widely distributed the story throughout the world causing many to cancel their European travel plans. The highly provocative story that was circulated caused many potential tourists to stay away. This example has been repeated more than a thousand times over the years. The financial loss is well into billions of dollars to the many vendors and suppliers who were counting on the business which never materialized. Unfortunately, this is followed by a certain amount of “lag” time, which means it will take many months or years for the traveler to “mentally” move on and forget any incident happened in a particular city, region or country. They just take their travel dollars and spend it elsewhere.

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